I'm a man, but I got good results, so I'm posting a review. I booked in advance and visited on a weekend morning, so I could get a consultation and treatment without waiting.
They rubbed my face with an ice ball. It felt cool and tingly, so when they focused on the buccal fat, the side cheekbones, and the double chin, it hurt a bit less. In my own experience, it took less than 5 minutes. Their hands were really fast.
My skin is on the thicker side even among men, so I thought it might take a while, but maybe because they were experienced, they were very quick. After the treatment, they just needed to stop the bleeding with cotton for 3 minutes, then I could leave. There was only very slight swelling, and it all went down within an hour, so it was fine.
Now it's been about a month since my third treatment, and the side cheekbone area down to the front of the jaw has slimmed down nicely. When I asked during the consultation, they said men get the treatment a lot too, and it seems like it would be good for people with a lot of facial fat.
From what I heard about the ingredients, they said there wasn't anything likely to cause side effects, so I got it without much burden.